ADRA Launches Urban Initiative in the United Kingdom on Global Youth Day

20 Mar 2019

The Adventist Development Relief Agency (ADRA) in the United Kingdom completed its second phase of the ‘I AM URBAN’ initiative for Global Youth Day held on Sabbath 16 March at the Holloway and Willesden district of churches in London. 

With so many lives lost through terrorism, natural disasters, war, knife crime, gun crime – it would be ok for anyone to assume that happiness is not ours to have. We are constantly at the mercy of bad news.

I AM URBAN is a joint venue between ADRA in the United Kingdom (Lead Partner) and the Adventist Community Services (ACS) of the British Union Conference (BUC) and includes partnerships with several other entities of the Church in the United Kingdom, including the Trans-European Division. The initiative was established in order for the Seventh-day Adventist Church in the UK to utilize the 17 sustainable development goals outlined recently by the United Nations.


The young people from the Holloway church ‘adopted’ a local care home and performed ‘random acts of kindness’ on streets and at a local shopping centre. Knife deaths in the capital city was the focus for the #ENDITNOW Knife Crime march in the afternoon led by the Holloway Pathfinders with the Pathfinder Drum Corp.

Reports from the care home revealed that many residents were in tears to see both young and older adults visit them on Saturday. One resident expressed how lonely they were and asked for the young people to visit again. While showing kindness on the street, a lady expressed her grief regarding the recent loss of her father and cheered her up by giving her a small plant to take home.

“Going out on the streets in the afternoon was an eye-opener,” says Max McKenzie-Cook, urban lead champion. “Two young men in a fancy car, stopped us on the way to ask what we were doing and applauded us for our efforts. It’s amazing how surprised people were that there are other people in the world who were engaged in social outreach and who care.”

As a result of the march, a young man who had recently been released from prison decided to walk into the church and asked for prayer and guidance to make the right decisions for him and his son.

In the Willesden church, they held their march in the morning, but the focus was not ‘knife crime’, but to make the local community aware of their presence. The young people also visited local care home ‘shut-in’ members and distributed fruit baskets to those in need. On the streets, fresh red roses were given to passersby.

“It was really scary at first approaching someone and offering to help, but after a while it became easier,” says 13-year-old Leah Roswell, “The information from I AM URBAN was very helpful and I definitely would like to get involved with community work.”

According to the United Nations, the urban population of the world skyrocketed from 751 million in 1950 to 4.2 billion in 2018. With the rapid growth around large towns and cities arose the challenges of rising levels of pollution, population explosion and overcrowding, increased cost of living, economic disparity between those established in urban areas and those seeking a new home and of course, the rising rates of crime. 


The purpose of I AM URBAN is to solicit total member involvement, especially the millennial generation, to engage in social action projects in their local communities.